Magellan Management Training
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Training Courses :: Marketing Your Business
Marketing Your Business
Marketing your business successfully is key to ensuring long term sustainability.
This course aims to assist delegates in understanding the principles of successful marketing and provide them with the skills and tools to analyse the market and to respond to changing market conditions.
The course will use a blend of informal lecture incorporating the latest academic theory and successful business illustrations, group discussion and practical exercises.
Target Audience
Anyone involved in marketing, sales or new product development or who is interested in developing his or her knowledge of the marketing process
Course Objectives
On completion of the training, participants will be able to:
- Define the Marketing Process
- Carry out market research
- Devise a marketing strategy
- Outline the 7p’s of marketing
- Demonstrate the key skills required to market a product or service
Course Content
Marketing Process
- Defining markets and identifying market segments.
- Carrying out market research
- The influence of market trends
Marketing Strategy
- Market positioning
- Impact of market size and market share
- Identifying market growth opportunities
- The application of popular marketing models
Marketing Mix
- 7p’s of marketing and how they interact
- Communicating with the market
Course Duration
Recommended 2-day course - A maximum number of 12 delegates is recommended
Tailored
This course can be delivered:
- to meet individual company requirements
- within company premises
- specifically to a group or team of staff
- one to one for senior executives
For training on Marketing Your Business contact
Magellan management Training today.
Training courses on Sales and marketing include:
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