Magellan Management Training
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Training Courses :: Improving the Value of Your Product or Service
Improving the Value of Your Product or Service
Ongoing improvement of the proposition you offer to your market place helps to sustain business success. Understanding what your customers perceive as “adding value” can help you maintain and enhance your competitive edge.
This course will assist delegates in understanding what can add value to their organisation’s products and services and how to improve the elements of your proposition to add value. The course will use a blend of informal lecture incorporating the latest academic theory and successful business illustrations, group discussion and practical exercises.
Course Objectives
On completion of the training, participants will be able to:
- Outline their Unique Sales Proposition
- Define their customers’ needs and perceptions
- Explain the dynamics of branding
- Add further value to their project or service
Course Content
Understanding your product
- Core / Physical / Augmented levels
- Identifying the layers of value contained in products and services
- Creating new products and services
Understanding your customers
- What adds value
- Competition
- Perceptual mapping
Branding
- How it works
- Characteristics of a brand
- Building a brand
Value Chains
- In the organisation
- Across the supply chain
Creative thinking
Course Duration
Recommended 1-day course - A maximum number of 12 delegates is recommended
Tailored
This course can be delivered:
- to meet individual company requirements
- within company premises
- specifically to a group or team of staff
- one to one with a senior manage
For training on Improving the Value of Your Product or Service contact
Magellan management Training today.
Training courses on Sales and marketing include:
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