Magellan Management Training
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Training Courses :: How to do Effective Market Research
How to do Effective Market Research
Understanding your market is an essential part of the sales process.
This course will give delegates an understanding of the principles of market research and provide them with the skills and tools to carry out successful research.
The course will use a blend of informal lecture incorporating the latest academic theory and successful business illustrations, group discussion and practical exercises.
Target Audience
Anyone involved in market research or interested in developing market research skills will benefit from this course.
Course Objectives
On completion of the training, participants will be able to:
- Define the principles of market research
- Understand the challenges associated with collecting information
- Gather information effectively through various techniques
- Create a market research plan
- Demonstrate questioning and listening skills
Course Content
- The Role of Market Research
- Types of Data
- Types of Information
- Ways to Research
- Gathering and obtaining Information
- Problems and issues to be addressed when collecting and using information
- The Marketing Research Process and Plan
- How to Obtain Information
- Primary and Field Research
- Surveys and Questionnaires
Course Duration
Recommended 1-day course - A maximum number of 12 delegates is recommended
Tailored
This course can be delivered:
- to meet individual company requirements
- within company premises
- specifically to a group or team of staff
- one to one with a senior manager
For training on How to do Effective Market Research contact
Magellan management Training today.
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